Apple Pay meet Alberta.
In May of 2016, ATB Financial celebrated being a key part of Apple Pay’s expansion in Canada by telling the story of Alberta in an ambitious building projection that took advantage of ATB’s prominent location on the downtown Edmonton skyline —essentially, creating a massive and dynamic ‘billboard’ for the product launch. Viewers experienced Alberta in a thrilling nine-minute movie that transformed ATB Place into a shining 4K screen powered by 80,000 lumens of ATB’s love for this province. (For context, a good flashlight has 200 lumens.) We asked ourselves how best to introduce the people of Apple Pay to the people of Alberta. The answer came in 17 short stories that celebrate life in Alberta.
Creative Direction: Dennis Lenarduzzi
Creative Development: Glenn Kubish, Chris George, Peter Sykora, Jacqueline Comer, Ramzi Sarieddine
ATB Reputation & Brand, Managing Director: Sonia Piano
Animation Design: Neil Graham, Ian Burmaster, Marty Berg
Production: Production World
Apple Worldwide Partner Communications, Apple Pay: Ashley Walker
Apple Head of Partner Marketing, Apple Pay: Bill Rielly