Design, Brand, Commercial Angus Gastle

Iconic ATB

Design, Brand, Commercial Angus Gastle
Iconic ATB

If these walls could speak.

Working with Alberta’s best illustrators to interpret ATB’s mission statement, these semi-permanent art pieces are a reflection of the brand brought to life at the branch level. That special human, hand-wrought gesture that large scale illustrations provide offer up a backdrop that transforms the day-to-day banking dialogue from ‘transaction’ to ‘conversation’. The installations are also a demonstration of ATB’s community and cultural leadership as an integral supporter of the arts.

Each artist is given a creative brief and is asked to reflect characteristics unique to the community where the art will be displayed. The Workspace team included local artists Clay Lowe and AJA Louden as consultants to work directly with over a dozen participating illustrators.

Illustration by Jill Stanton

Illustration by Genevieve Simms

Illustration by Genevieve Simms

Illustration by Lee Nielsen

Illustration by Lee Nielsen

Illustration by Byron Eggenschwiler

Illustration by Josh Holinaty

Illustration by Jason Blower

Illustration by Karen Klassen

Illustration by Vikki Wiercinski

Illustration by Raymond Biesinger

Illustration by Gabe Wong